It sounds so cliche "It's the little things" that count. I often notice some things, I often don't notice some other things. Rather than "turning a blind eye" to things on purpose I try to see reality and negotiate within myself what's important and act on my day accordingly. Believing from within yourself is the key to change and just changing yourself is a "full-time job." Change isn't easy after all, and too many "little" things can "make or break" your happiness.
The ultimation approach is toxic chemistry "do this or it will be this" makes for a horrible vibe for all involved. Think about it if XYZ doesn't happen, then we're just going to cut ties or something that makes for a loosing outcome for both parties. Wow, we humans really gotta chill out and not pull this one on each other. Another view on this is "this is more important than our healthy relationship"
Enter the smartphone, it often makes me feel "connected" to others and like my life is complete. In reality it really shouldn't, in fact it hardly functions as the name intends - a ringing phone often will go unanswered. It seems we as people get too busy for our own good maybe it's not wholly our individual fault. Many of us have a tightly packed schedule with little or no time to spare.